Delaware Valley Floral Group (DVFG) and Finlay Flowers (Finlays) are delighted to announce the establishment of a strategic alliance between FreshBlooms, DVFG’s mass market division, and Omniflora, Finlays’ US subsidiary supplying retail mass markets. The alliance provides DVFG/FreshBlooms the exclusive right to distribute Omniflora/Finlays Africa-Sourced product to all floral segments throughout North America.